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LifeSaver: The Reality of Emergency Preparedness

The Reality of Emergency Preparedness

The Reality of Emergency Preparedness

Posted 1 month ago

Navigating Criticism and Conspiracies

In recent months, some of our social media posts, which focused on emergency preparedness, have sparked a range of reactions. While many appreciate the importance of being prepared, we’ve also faced criticism accusing us of scaremongering or capitalising on negative events for profit. Conversely, some have posted conspiratorial comments that may not be based on facts and could potentially alarm others. We thought the best way to address these concerns was to simply explain our stance, and share why we believe emergency preparedness is important for people’s safety and wellbeing.

The Importance of Being Prepared

Preparedness is about responsibility and foresight, not fear. Emergencies can occur at any time, whether it’s a natural disaster, power outage, or a water contamination issue like the recent crisis in Devon, UK. During such times, having the right tools and resources can make a significant difference in ensuring the safety of you and your loved ones.

At LifeSaver, our purpose is to empower people with the knowledge and technology to safeguard their health. We do this by manufacturing a range of reliable, high-quality water purifiers that can be trusted in times of need and educating our customers on why our technology is superior to alternatives. We believe that being prepared is an essential aspect of personal and community safety. Our emergency preparedness packs offer peace of mind.

Addressing the Misconceptions

1. Scaremongering Accusations:

Reality Check: Emergencies are real and can have severe consequences. Our communications are designed to highlight the importance of preparedness without inducing fear or panic.

Education Over Fear: We focus on educating our audience about the world of water purification and potential risks. Knowledge empowers people to act responsibly.

2. Conspiracy Theories:

Open Discourse vs Misinformation: Open discourse is important to us, but we must also ensure that our platform remains a reliable source of information. Conspiratorial comments may alarm others and may not be based on facts. As a responsible brand, we actively monitor our comment sections to ensure that discussions remain constructive. We will remove comments that we deem to be spreading misinformation or conspiracy theories, in order to avoid any confusion that we might endorse such messages.


We understand the concerns and appreciate the lively feedback from our community. Our commitment remains to provide the best possible solutions for ensuring safe drinking water. We encourage open dialogue and invite our customers to share their thoughts and experiences, as we strive to continuously improve and serve you better.

So it is without shame that we encourage you to check out our range of Emergency Preparedness Packs so you can be ready for any situation.

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