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  • Our Story

Our Story

Horrified by the scenes shown in news broadcasts following the two natural catastrophic disasters of the Tsunami (Indian Ocean, 2004) and Hurricane Katrina ( New Orleans, 2005), British Inventor Michael Pritchard set out to create a portable water purification device capable of providing a sustainable source of safe, clean drinking water wherever and whenever it was most needed.

Consequently, the world’s first portable water filter - the LifeSaver Bottle - was created in 2007, capable of removing the smallest known waterborne viruses. From there, large scale versions, the C1 and C2 were developed to supply safe drinking water to communities and villages on a daily basis, while the smaller portable options, Liberty and Wayfarer were designed for consumers with a passion for the outdoors.

As the popularity of off-grid camping and overlanding has grown, partly thanks to the Covid outbreak in 2020, the bestselling Jerrycan provides enough water for a family group to enjoy while exploring.

LifeSaver water purifier bottle being used to filter moving river water

Military Endorsement

Best in Class

Since then, LifeSaver has expanded its technology and expertise into a wide range of ‘Best In Class’  light, portable water purification products, all of which are manufactured in the UK and extensively used and trusted worldwide by the outdoor adventure communities, governments, humanitarian and disaster preparedness organisations and NGO’s including Oxfam, UK Aid, UK MOD (Ministry of Defence ) and the US DOD (Department of Defense).

Check out the this Ted Talks video which shows our LifeSaver Bottle in use.

Screen shot showing LifeSaver inventor Michael Pritchard giving a TED talk

"This great British product was selected by the Army after an extremely stringent technical and commercial assessment, the conclusion of which was that it was selected as the most efficient and cost effective way to produce safe drinking water."

Senior Military Advisor
Minister of Defence, Burma Camp, Ghana

Clean, safe drinking water represents hope and life which is why for us, everything begins with that first drop of ultra-purified, safe drinking water !

Hear the LifeSaver origin story in its founders’ own words: